1. Information We Collect

We collect information you provide directly to us, such as when you create an account, make an appointment, or contact us. This may include:

• Personal details (name, email address, phone number, address, date of birth)
• Medical and dental history information
• Treatment records and clinical notes
• Payment and insurance information
• Communication preferences

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our dental services
• Schedule and manage appointments
• Communicate with you about your treatment and care
• Send appointment reminders and follow-up care instructions
• Process payments and insurance claims
• Maintain accurate medical records
• Comply with legal and regulatory requirements
• Improve our services and patient experience

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information with:

• Healthcare providers involved in your care (with your consent)
• Insurance companies for claims processing
• Legal authorities when required by law
• Professional regulatory bodies (GDC) when necessary
• Trusted service providers who assist in our operations (under strict confidentiality agreements)

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data storage, secure communication channels, access controls, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Your Rights Under GDPR

Under UK GDPR, you have the following rights:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data (subject to legal requirements)
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data
• Right to object: Object to processing of your data
• Right to withdraw consent: Withdraw consent for data processing

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Dental records are typically retained for a minimum of 11 years after the completion of treatment (or until age 25 for child patients, whichever is longer) in accordance with GDC guidelines.

7. Cookies and Website Analytics

Our website uses cookies to enhance your browsing experience, analyze website traffic, and improve our services. You can control cookie settings through your browser preferences. We may use analytics tools to understand how visitors interact with our website.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the effective date. Continued use of our services after changes constitutes acceptance.

10. Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us: